Steps to Designing a New Logo for an Orthodontist
For any business to set itself apart, it should develop a unique brand. A logo is an integral part of that brand. A good branding exercise can actually be one of the most effective marketing strategies. Given the high number of orthodontist companies, each and every one needs to make an extra effort in its branding and marketing. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
From the onset, you need to choose the right font. Avoid using the fonts used in official documents. A very formal font may actually be unwelcoming to a potential client. Choose an attractive and unique font that helps customers to feel welcome and at ease. In the same line, do not use the extremely informal fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. You can do some research to find out which fonts best communicate your message.
After choosing the right font, ensure you choose the right color. If the logo is for an established company, use the company colors on the logo too. When choosing colors for a new company ensure the colors are compatible with the establishment and their brand. Again, you will find many published studies that show which colors are preferred in medical institutions.
For a logo to be complete, it needs to have a catchy image on it. You need to choose a unique but catchy image, avoiding any version of teeth on the logo. The image on the logo is actually meant to communicate a company’s values rather than its purpose. You can browse other company logos to get new and fresh ideas.
At this stage, you have all the components to make a great logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. From a single glance, a potential client should be able to tell what the company is about and what services they offer. If the image you chose was attractive, the words should also be legible. Avoid putting too much on the logo, as other information can be communicated through advertising.
A logo will most of the time be incorporated in many faucets of the company. Once developed, the logo will appear on the staff uniform, on billboards, as a letterhead, on business cards and on the website. You should therefore make a logo that can be easily incorporated on all those platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.
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